The Ashanti Regional Director of Ghana Tourism Authority Mr. Peter Acheampong has called on stakeholders in the tourism industry to invest in domestic tourism to encourage and boost patronage at the various tourism sites.
According to him, affordability of travel and accommodation packages will go a long way to encourage Ghanaians to travel and explore the country whilst fostering culture of travel.
Mr. Acheampong announced this at the launch of African Travel and Tourism Association, ATTA GHANA in Kumasi.
“Tourism is the driving force of any developing economy and travel and tour agencies are one of the many links in the chains that make the tourism industry strong. In order to boost Ghana’s efforts at building the tourism sector, the launching of ATTA has assured the whole world about a through and smooth tourism within Africa”,he said.
Despite the breaking of the COVID-19 pandemic, the industry players were assured a happy moment in the future. ATTA Ghana is an association that houses various Travel and Tour agents and hospitality industry players across Africa.
The events attracted members from Ghana Civil Aviation, Ghana Tourism Authority, Ghana Tourism Federation, TOUGHA among others. Despite the COVID-19 crisis affecting the industry players, members were of the view that the formation of ATTA GHANA will rekindle and promote local and international tourism businesses in Africa.
The former Ashanti Regional Chairman of Ghana Tourism Federation and an Executive member of ATTA GHANA, Mr. Ahmed Naamann said the idea of forming the Association was conceived two years ago with aimed at promoting local tourism in a grand style, saying stories of the local tourism can only be said by the industry players themselves.
In a related development, a member of the Advisory Board of the Association Mrs. Mauriel Poku emphasized the need to build capacity as a body to address issue of professionalism and build a service culture of excellence within the travel and tour organisations in the Ashanti Region.
The Ashanti Regional Director of Ghana Tourism Authority, Mr. Peter Acheampong underscored the significant contributions of the tourism industry to the socio-economic growth and development of the country through the preservation of cultural heritage, creation of employment and generation of foreign exchange to increase government’s revenue mobilization drive.
This, Mr. Acheampng said would not only provide economic benefits to the country but it would further preserve and protect the varied Ghanaian identity. The Regional Director disclosed that Ghana is endowed with lots of tourist sites hence the need to showcase and patronize its locally.
Mr. Acheampong said when the visitors get good experiences and memories of the places they visit they will be motivated to frequently visit the area to enjoy these facilities.
The Chairman of Ghana Tourism Federation Northern Sector, Mr. David Donyina encouraged individuals in the industry to join the umbrella body to champion their interest. He urged members to ensure that there is strategic commitment at all levels to ensure a strong association to make it functional and strong competitive in the international arena.
He said however that, these attractions were faced with infrastructural and logistical challenges and indicated that it was imperative to encourage more entrepreneurs to invest in the sector to improve on service delivery.
Highlight of the events was fascinating African dances from a cultural troupe which got almost everyone on the stage for the same rhythm.
Source : Razak Ghana